9:00 - Registration 09:30 - Welcome speech by Joaquim Reis, Chairman of Metropolitano de Lisboa, Lisbon, Portugal 09:45 - Session 1: Designing for people and meeting customers expectations with better design, London Underground’s design management activity Andrew Rolph, Design Strategy Manager, London Underground Limited, London, UK More customers by design Siep Wijsenbeek, Design Triangle, Cambridge, UK Programme Pioneer: the innovative train: launching a continuous testbed for innovative ways to improve customer experience as well as rolling stock performance Peter Boom, Strategisch Consultant, Lloyd’s Register Rail Europe B.V., Utrecht, The Netherlands Use = (Expectation + Experience) x need Luke Harmer, Transport Design Researcher, Royal College of Art, Warwick, UK 11:00 - Coffee break 11:30 - Session 2: The importance of a strong corporate image for public transport The importance of design within an expanding transportation system Neil Sadler, Lead Designer, Metro Design Studio, Los Angeles, USA From values to design Pia Bech Mathiesen, Danish Railways (DSB), Solvgade, Denmark JR East’s design policies and activities A representative from East Japan Railway Company (JR East), Tokyo, Japan Tfl’s total design management Paul Marchant, Transport for London (TfL), London, UK 13:00 - Lunch 14:00 - Session 3: Examples of well designed vehicles and infrastructure (stations, shelters, waiting areas, signage, information systems, accessibility systems, lighting, etc) Station furniture and signage Filipe Trigo, Communication and Image Department, Metropolitano de Lisboa, Lisbon, Portugal The Design process of the multi-modal interchange to service Liverpool John Lennon Airport Lindsey Harrison, Marketing Manager, Merseyside Passenger Transport Executive, Liverpool, UK Public Transport for all: how can designers help Henrique Cayatte, President of the Portuguese Design Centre, Lisbon, Portugal (tbc) Kuala Lumpur Public Transport Mapping - bringing Order into Chaos Su-Lin Chee, Managing Partner, Vector Designs, Kuala Lumpur, Malaysia 15:30 - Session 4: Public art and cultural actions improving the image of public transport Cultural actions at Sao Paulo Metro Flavia Audra Cutolo, Head of Marketing and Communication Department, Companhia do Metropolitano de Sao Paulo Metro, Sao Paulo, Brazil Art on the Underground Tamsin Dillon, Head of Platform for Art, London Underground Limited, London, UK New Trends A representative from Régie Autonome des Transports Parisiens, Paris, France (RATP) 17:00 - Conclusion by Alain Flausch, CEO of Société des Transports Intercommunaux de Bruxelles (STIB) and Chairman of the Design and Culture Platform, Brussels, Belgium 20:00 - Networking dinner 09:00 - Technical visit to a well-designed station showing good design solutions and to Aleluia ceramicas 12:00 - Informal lunch (at own cost) 13:00 - End of the program   uitp - internation union of public transport